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    Social Media Marketing Specialist at Bolt Nigeria

    • Full Time
    • Africa

    Bolt Nigeria

    Bolt (formally Taxify) is one of the fastest growing startups in the world with over 30M happy customers in 30+ countries, from Europe to Mexico to Africa. We’re building a ride-hailing app to connect millions of riders and drivers around the world to make travel easier, quicker and more reliable.

    We are recruiting to fill the position below:

    Job Title: Social Media Marketing Specialist

    Location: Africa


    • We are looking for a talented hands-on Social Media Marketing Specialist to support the growth of our brand in the African region by planning and executing social media campaigns that engages and converts both passengers and drivers.
    • Working closely with our Regional Marketing Manager and our Regional Social Media Marketing Manager in Africa, you’ll be responsible for ideating cool and measurable social media campaigns, building a rich personality for the Bolt brand, collaborating with influencers and keeping a close eye on trends and popular culture for the brand’s benefit.
    • We’re looking for someone for whom curiosity is a lifestyle.
    • A specialist with a passion for creating and driving social media campaigns and with a strong ambition to move things forward. Someone who is capable of seeing an idea through from concept to content and for whom bringing ideas to life across various channels is a thrill. Eager to uncover new high-ROI channels and find exciting ways to use present channels creatively to engage millions of people.

    Your daily adventures will include:

    • Increase Bolt’s brand visibility in Africa.
    • Grow the number of engaged riders and drivers.
    • Develop and implement local social media campaigns and strategy.
    • Implement social media strategy for Bolt’s local social media channels.
    • Uncover trends and influencer partnerships that improve user acquisition and brand awareness.
    • Review and analyze the performance of all local social media activities, ensuring they stay within budget and deliver optimal ROI.

    Why you’ll love it here:

    • Your daily duties will have a meaningful impact on millions of people all over the world.
    • You’ll be surrounded by the most friendly, supportive colleagues you can imagine.
    • As we grow, so will you! Bolt’s fast-paced, challenging environment offers you great opportunities for professional development.
    • You’ll always be kept informed. Our bi-weekly All Hands meetings bring our global teams together, ensuring we’re all up to speed and moving forward as one.
    • Switching off is important! At Bolt, we like to work hard and play hard. Enjoy our fun team events, office snacks, free merch and more.

    We are looking for:

    • 3+ years of marketing experience
    • Experience with ideating for consumer brands (including uncovering insights and distilling them via online channels).
    • Experience with social media content creation.
    • Knowing your C-s (CPM, CPC, CPI are part of your vocabulary).
    • Outstanding English copywriting skills.
    • Entrepreneurial get-things-done attitude and good collaboration skills.
    • Data-driven approach to tracking and analyzing campaign results.

    Application Closing Date
    Not Specified.

    How to Apply
    Interested and qualified candidates should:
    Click here to apply online