In the fast-paced world of business, marketing stands as the backbone of success for many organizations. If you’re considering a career in marketing, Lagos State University (LASU) offers top-notch academic programs designed to equip you with the essential skills and knowledge needed for a thriving career in this dynamic field. In this article, we’ll delve into the admission requirements for LASU’s marketing program, offering you a comprehensive understanding of the journey that awaits.
Requirements to Study Marketing in LASU:
Meeting General Admission Requirements:
To qualify for LASU’s marketing program, you must fulfill the university’s general admission criteria, including:
a) Senior Secondary School Certificate Examination (SSCE):
Attain a minimum of five credits, including Mathematics and English Language, in subjects relevant to your chosen course.
b) Unified Tertiary Matriculation Examination (UTME):
Register and sit for the UTME conducted by JAMB, obtaining the minimum score specified by the university.
Selecting Marketing as Your Course of Study:
Once you meet the general admission requirements, choose marketing as your preferred course of study. LASU offers marketing programs at both the undergraduate and postgraduate levels, allowing you to pursue a Bachelor’s degree (B.Sc.) or a Master’s degree (M.Sc.) in Marketing.
Undergraduate Admission Requirements:
For undergraduate admission into LASU’s marketing program, fulfill the following requirements:
a) JAMB Subject Combination:
During UTME registration, select the appropriate subject combination for marketing, including English Language, Mathematics, Economics, and any other Social Science subject.
b) Post-UTME Screening:
Participate in LASU’s post-UTME screening, meeting the minimum cut-off mark specified by the university.
c) Direct Entry:
If you hold a National Diploma (ND) or Higher National Diploma (HND) in a relevant field, you may be eligible for direct entry admission. Additional requirements are provided by the university.
Postgraduate Admission Requirements:
If pursuing a postgraduate degree in marketing at LASU interests you, meet the following requirements:
a) Bachelor’s Degree:
Hold a relevant Bachelor’s degree (minimum second class lower division) from a recognized university.
Provide an official transcript of your undergraduate degree.
c) Professional Qualifications:
Relevant certifications, such as the Chartered Institute of Marketing (CIM) certification, may be advantageous during the admission process.
Beyond Admission: What to Expect:
Upon securing admission into LASU’s marketing program, anticipate a comprehensive educational journey covering various aspects of marketing, including:
a) Core Courses:
Study fundamental marketing courses like Principles of Marketing, Consumer Behavior, Marketing Research, Advertising and Promotion, and Sales Management.
b) Elective Courses:
Specialize in areas such as Digital Marketing, Brand Management, International Marketing, or Marketing Analytics through LASU’s elective courses.
c) Practical Training:
Emphasizing practical training through projects, case studies, internships, and industrial attachments, LASU provides hands-on experience in real-world marketing scenarios.
d) Research Opportunities:
Engage in research projects, contributing to the advancement of marketing knowledge.
Embarking on a marketing degree at LASU opens doors to a world of opportunities, offering a holistic education that blends theory with practical experience. As you navigate through the program, you’ll acquire the skills and knowledge necessary for a successful and fulfilling career in the dynamic field of marketing.