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    Frontline Marketing Director at the Coca-Cola Company

    • Full Time
    • Lagos

    Coca Cola Company

    The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

    At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

    We are recruiting to fill the position of:

    Job Title: Frontline Marketing Director

    Rq ID: R-59585
    Location: Lagos
    Employment Type: Full Time
    Reports to: Frontline Marketing Senior Director

    Focus, Scope, & Impact
    OU Front-Line Marketing Region Lead will:

    • OU Front-Line Marketing Region Lead will:
      • Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, DME investments, execution and success metrics, activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
      • Provide input on OU-and Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
      • Provide market input for the development of OU- and market-level IMX campaigns and approve commercialization of Innovation projects and (as applicable)
      • Orchestrate localization and real-time amplification of IMX campaigns within the Franchise unit, providing input to OU IMX team
      • Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including POSM activations, consumer promotions, experiential marketing and events (leveraging mkt assets)
      • Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions
      • Lead briefing of adhoc requests based on dynamic market needs and Bottler requests linked to key business priorities- working with Category Leads to decide on best response plan
    • OU Front-Line Marketing Region Lead will carry out duties through their team (including situational coaching and talent development) ; and interacting regularly with OU Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit.


    • Significant market and leadership experience (12-15 years), including leading large teams (20+ people)
    • Direct experience with marketing activation
    • Business and commercial acumen, including financial expertise
    • Experience working with TCCC external partners (bottlers and customers)
    • Experience working with marketing in large regions preferred
    • Experience working in cross-functional and cross-geographical teams is preferred.

    Work Focus:

    • Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
    • Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
    • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
    • Ability to identify needs for campaign localization or customization as necessary
    • Ability to guide media buying (in partnership with Mkt procurement), as necessary.

    Communication Focus:

    • Role will require frequent communication with OU Marketing Lead, OU Category Leads, OU IMX team, OU C&CL team, PACS/Legal team and Franchise Leadership Team
    • Role will also interact frequently with Bottlers and external parties (activation agencies, media).

    Key Knowledge Requirements:

    • Marketing activation / execution
    • Pos and experiential marketing
    • Business / commercial acumen
    • Relationship management (internal & external stakeholders)
    • Team management & leadership
    • Market dynamics in franchise unit geo.

    Application Closing Date
    21st July, 2021.

    How to Apply
    Interested and qualified candidates should:
    Click here to apply online